Believe it or not, I’m a pretty famous actor. That is if you count people who visit my website. As of today (5/6/09) I’ve had over 50,000 hits on eitantheactor.com .
Now, I’ve been on some pretty popular TV shows. Most memorably I’ve been on Ghost Whisperer and iCarly, two shows with huge followings online. I’ve also written two very popular articles that come up a lot in Google searches on how to write an actor bio and taking a good Polaroid.
Those four posts draw a huge amount of traffic to my website, which is awesome. So what do you do if you were an actor on Battlestar Galactica? It doesn’t matter if your scene was with Admiral Adama (Edward James Olmos) or Caprica Six (Tricia Helfer), your’e going to be able to draw huge amounts of fans to your website. What if you were on an episode of Lost? You could have had two lines with Jack Shepard (Matthew Fox) in the airport bathroom or you simply handed Kate Austin (Evangeline Lilly) her latte, you’re still going to be able to pull in huge numbers of people to your website because both of those shows have massive online followings.
So how do you do it? Well, you need to write about it. This doesn’t mean you need to share juicy on-set gossip about which two actors were secretly dating or write about who has a nasty drug habit. Write about your experiences on set. Be positive. This is less of a “draw traffic to your website” advice than a “be nice” piece of advice. If you want tens of thousands of people to read your post, don’t make it mean. It won’t help you in the end.
After that you need to link to the post. Go onto BSG or Lost websites and write a short snippet about being on the show. When I was on iCarly I went on a few blogs/forums and posted a quick thing. I know from watching my site statistics that many people clicked those links. I’ve seen other blogs pick up these actor posts and repost them. That’s the best way to build up your page rank and drive traffic to other pages on your website.
Also offer to be helpful. I try to write articles (like this one) that not only promote myself but may help actors at large. People love a good “how-to” article. Trying to give back is a great way to build your popularity online. For example, Jenna Fischer (from The Office) wrote a really good article on how she made her way from a no-name actress to being a series regular on one of the top ranked shows on TV. She gave lots of advice and naturally it was passed around like a revolutionary document online by actors. She posted the article several years ago on her Myspace page and just a month ago I saw another actor trot it out. I wish I could find a link to the original, but I can’t. If you Google enough it’ll probably turn up.
It’s also important to update your site more than once in a blue moon. Google doesn’t like sites that never update and neither to visitors. I don’t update my site as much as I used to but I still try to log in once in a while and post something. Active writers draw active readers.
What does all this traffic do besides boost my ego? That’s a topic for a whole other post.